The first time I walked into Red Door Real Estate was to interview for a fall intern position. While I was having my interview I was holding the paws of an excited dog, and after that quick interview I couldn’t wait to start my internship. From the very beginning, there was a lot of excitement and busyness in the air. I was fortunate enough to intern in an environment that allowed me to find and peruse certain directions. For example, I saw that the company Instagram page was a little lackluster. When I thought of ideas and marketing directions we could take, I brought it up with my supervisor and she allowed me free will over Instagram. This was a perfect opportunity for trial and error because there would be relatively no consequences if my strategies did not work. I was able to learn how to use graphic and marketing tools that made posts look professional, learned how marketing on Facebook works and how it is different than marketing on Instagram. I also learned that I am actually creative. I thought that it was something I told students in group projects but it wasn’t something I really believed. However, having the freedom to do whatever I wanted and however I wanted and then receiving positive feedback online helped me believe in my creativity. The content and posts I created received positive feedback and interactions on Instagram and people were commenting on the quality of the company Instagram page in general.
As a psychology major, I had to complete a course along with my internship that required APA papers almost every week. I would read research related to social media marketing, branding, and small businesses and after each article I had new ideas on how I can apply what I read to Red Door. I am very fortunate to have had the opportunity to explore and experiment when marketing.
From making flyers for new listings, to Instagram posts to being a part of an original social media campaign, I learned what marketing is like for a local small business and how hard it is to really make a presence for yourself online. I had the creative freedom to decide what I wanted to do and how I wanted to approach it. The environment was amazing as well. Most Mondays, all the company dogs visit, each one adorable and cute with their own little personalities, and the rest of the week I would work on what needs to be done. There were occasional small parties and meals and field trips and decorating breaks. But each day was exciting, the environment nurtures creativity and does not inhibit freedom and the fun low stress work environment makes me look forward to each day I get to intern with Red Door.
I am very thankful to have had the opportunity to gain experience in an environment that allowed me to flourish as an intellectual and as a creative. If you are looking for a memorable experience yourself in terms of home buying or selling, call Red Door Real Estate for a personalized and professional experience. You can reach a talented agent at 716-768-1177 or stop by and talk to an agent in person on 982 Elmwood Avenue.
Written by Rachel Brogan